NEW TLC SHOW BASED ON PHOENIX AUCTION BUSINESS
By Patrick O’Grady
PHOENIX BUSINESS JOURNAL- Auction Systems Auctioneers & Appraisers Inc. is about to claim its place in television history.
The Phoenix auction house is the focal point of the new TLC reality series “Auctioneer$,” debuting Oct. 9. The show will shed light on all that’s involved in the process of selling pricey works at auction.
Owner and CEO Deb Weidenhamer said her company has gone through about seven months of filming.
“There were times where we could take short breaks, maybe a couple of days, but (the film crews) were here the whole time,” she said.
The show, which features Auction Systems selling scooters, art, musical instruments, clocks and more, will air in eight half-hour episodes over four weeks. Weidenhamer said her company and Mike Mathis Productions have a three-season deal with TLC, but ultimately the popularity of the show will determine whether it continues.
Auction Systems has been in business since 1995 and always has been a fast-growth company, Weidenhamer said. She would not disclose revenue figures, but she said the company sells between 8,000 and 15,000 lots representing one to dozens of items each month at its auctions, which are held almost daily.
The show will focus primarily on about six of the company’s 100 employees, including Weidenhamer, an appraiser and two auctioneers.
Reality shows typically focus on people, but businesses are getting into the game. The challenge is preparing for that instant celebrity hit if the show is popular, said Melissa Rein, a Valley public relations professional.
“The one thing a lot of business owners don’t consider is how they’re going to handle the reaction from the show,” said Rein, who once turned down an opportunity to be in a reality show and now has a client who’s planning a new one.
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